Within a span of three months, the company saw a 4% increase in customer Show Rate after implementing Fundamento’s skill-based, data-backed people strategy solution.
The Challenge
A leading health-tech company needed to improve its customer show rates by triggering urgency and shortening sales cycles. They were dealing with a problem that is hugely dominant in service led health-tech companies – the gap between customer intent and buy-in. This meant that while most clients were showing clear intent to buy, not everyone was actually showing up. This impacted business dramatically and delayed sales cycles significantly. One of the main problems that this company was facing was the constant delay in sales cycles. Sales agents in the company were unable to create a sense of urgency in clients to act, which put multiple sales opportunities at risk. Show Rate was the primary metric impacted.
The company was looking to improve its metric but in a manner that was more sustainable. The idea was for it to not be a one-time solution but one that stuck. Their sales agents were in need of a deliberate strategy that helped them close sales faster and lose minimum high-intent clients.
As a company focussed on learning and growth, they had not thus far conducted an objective analysis on what the underlying factors for their declining show rate was. With Fundamento, they sought an understanding of what drains and drives their team and what solutions would be the most effective.
Using Fundamento’s Platform
On understanding the problem the client was facing, Fundamento conducted user conversations to delve into where the problem was and to gauge any potential roadblocks that might present themselves. Through Fundamento’s Skill Finder, we were able to deep-dive into what the main issue was and gain context to organizational needs. However, besides user conversations, Fundamento also acquired relevant business data to build an impactful and targeted training plan that addressed the crux of the problem.
This data allowed us to dig deeper into where the organization is at currently and where they’d like to be in the future. As a part of this Skill Mapping exercise, we were able to identify a total of six skills from the Fundamento Skills Inventory, all correlated and relevant to the job role.
Power Skills
Fundamento mapped six skills in total to the needs of the organization. Each of these skills had unique manifestations at work.
Critical Thinking is the ability to make objective decisions or logical deductions that support one’s views and often solve problems and analyze information.
Empathy is the emotional ability to understand, share and anticipate the feelings of another.
Influence refers to using effective methods of persuasion in order to make a point, achieve consensus, or achieve the desired results.
Resilience is the intrinsic ability to overcome hardships and to adaptively cope with stress in a way that allows one to bounce back and resume normal cognitive and physical functions.
Achievement is one’s ability to accomplish challenging goals and take calculated risks. It is the drive to raise the bar with consistency and determination.
Conflict Resolution is the process of putting an end to a dispute by utilizing active ways of rectification. It involves finding a solution to a disagreement or opposition.
Analysis
After conducting a comprehensive Skill Mapping exercise, the natural next step was to gather objective data on these skills from the team. Fundamento conducted an extensive assessment exercise with the sales team of the organization to unlock data on skills and how they play out at different levels. Moreover, the data played a huge role in establishing the impact of these skills on business, including how each skill practically played out at every level and role.
Each skill manifests differently in different individuals depending on their job role and seniority within the organization. Therefore, data on power skills helped give us perspective on where the problem lay within the company and what kind of interventions were thus suited.
Impact of Fundamento
Fundamento was given the task to build impactful and targeted training plans. On the back of all the data that we collected, we recommended a training-led solution that focused on real micro behaviors in sales roles, contextualized to the organization’s needs.
Post implementation and within a span of three months, Fundamento was able to demonstrate real impact. The client witnessed a significant improvement in their key business metric. They saw a +4% increase in Show Rate over a span of three months.
The pandemic spearheaded a lot of organizational changes. More companies began investing in their employees and as we stand towards the end of 2022, we’ve also witnessed a significant surge in L&D budgets. There’s been a deep realization over the past couple of years wherein organizations have started to focus on building teams for the future of work. What might that entail, most ask. It means building teams within an organization that can withstand uncertainty and change. When Josh Bersin recently emphasized upon the importance of “power skills”, the ones needed to manage change and stay unfazed in the face of uncertainty were on the top.
At Fundamento, we’ve spent a lot of time digging into this. With our team of IO psychologists and on the back of the data we’ve been gathering over the last two years, we’ve identified skills and correlations that dramatically enable an organization. We have an inventory of 33 power skills from which two establish a significant correlation that’s critical in building a workforce for the future – Resilience and Change Management.
Resilience points to the intrinsic ability to overcome hardships and to adaptively cope with stress in a way that allows one to bounce back and resume normal cognitive and physical functions.
Change Management refers to recognizing the need for change and challenging the traditional status quo constructively. It is having the ability to initiate and successfully manage change.
More often than not, these two power skills are taken for granted across teams. Organizations expect teams to be resilient in change and manage their emotions, but these are tangible skills that need to be developed over time. Today, organizations are investing in upskilling their teams on these skills and a lot of this is done through company-wide initiatives. However, our team of learning designers suggests that these skills manifest very differently across roles and need to be approached uniquely.
Therefore, we dug further into three job roles and how these skills play out in each of those roles – Sales, Customer Experience and Leadership. Furthermore, we understood how these skills work in tandem with each other to enable the organization.
Sales is an incredibly high pressure job. In a changing world, with vast uncertainty, the job of a sales professional has become even more challenging. However, it is one of the most critical job roles in an organization and for the future of work, a sales professional must be able to adapt quickly and develop a growth mindset. Therefore, Resilience and Change Management manifest in sales roles through micro behaviors associated with execution. Developing Change Management in fact sets the ground for developing Resilience:
The way Resilience plays out in customer experience roles is underestimated. It is observed more often than not to be the CX teams that impact business due to lack of what people might refer to as “tact” but we’d like to call Resilience. The ability to be able to move on after each customer interaction without letting one affect the other is the one skill that makes a customer experience professional ready for any changing situations and uncertainty. Therefore, how Change Management and Resilience correlate in this role is very intriguing as it almost compliments each other rather than impact each other:
Being a leader in a changing world is one of the most difficult things to do. In fact, we have over many blogs in the past, charted out the various shifts in leadership since the pandemic and especially in what we call the new world of work. Leadership plays a crucial role in setting the tone for the organization and its overall strength in the time of change and uncertainty. Resilience and Change Management are both critical skills for this role and usually manifest together:
For any organization moving forward, building Resilience and Change Management in teams is of utmost importance. However, it is equally important to understand how these skills manifest in different roles because they entail different micro behaviors associated with the job role. For each of the three roles, the same skills play out very differently. It is important to do everything on the back of data. At Fundamento, we identify Skill Maps based on the job description, conduct surveys and assessments, and contextualize the solution to the organization’s needs.
Sales is a stressful job, but one that’s equally rewarding. However, more often than not, people crumble under the pressure and struggle to keep up. A lot of this has to do with emotional intelligence. It’s believed that without emotional intelligence there are no sales. For businesses to survive, emotional and social intelligence plays a crucial role. The future of work depends heavily upon building relationships, whether within an organization, with customers, or other stakeholders. This requires a deep level of discipline, restraint and understanding. In fact, it also plays a critical role in driving key business metrics because of the distinct correlation between certain emotional intelligence traits and power skills that are crucial for achieving business outcomes. In a recent exercise conducted by Fundamento, we found a similar correlation that substantiates this fact.
In a recent assessment conducted with a cohort of 1866 Sales Agents working at a fast-growing startup, we caught a pattern. There was a direct and positive correlation between Emotional Self Control and Result Orientation for Sales Agents.
What does that mean?
The results from the skills assessment taken by these agents revealed that those agents who are able to balance their emotions are more likely to be focused on outcomes and deliver results. This was also supported by solid data.
According to the data, the correlation showed a proportional linear growth of Result Orientation with an increase in Emotional Self Control.
According to the data points collected through the assessment, for every 1 point that increased in the Emotional Self Control score, there was a 4-point increase in Result Orientation. Therefore, on average, there was a stronger drive for target achievement in someone who was also disciplined and practiced restraint.
While Result Orientation is a power skill that directly impacts business outcomes, Emotional Self Control is the EI trait that actually powers those skills. Without the latter, a Sales Agent is likely to crumble under pressure and not perform. However, with even a slight increase in Emotional Self Control, a Sales Agent is more likely to not only perform well but raise achievability standards and enhance a key business metric — Win Rate.
Read how to improve your Win Rate!
We’ve dug deeper in our previous blogs on how specific power skills directly help improve Win Rate. At the time, we explained how Result Orientation plays an important role in closing a sale and the way the skill manifests in different roles. The data displayed above substantiates that claim to a large extent. However, this time in correlation to an emotional intelligence trait.
First, let’s dive into what Emotional Self Control and Result Orientation mean. This is how we define them at Fundamento.
Emotional Self-Control is the ability to discipline oneself and restrain (with composure) one’s emotional reactions or immediate outbursts.
While dealing with multiple clients in sales, there is bound to be friction at some level. To be able to maintain composure in a situation that is stressful and not allow emotions to dictate your next course of action is one of the strongest skills to becoming a successful sales professional. Hence, it is not a surprise that this emotional intelligence trait holds deep value in achieving sales success.
Moreover, data suggests that Emotional Self Control is not only a good to have in a sales professional, but essentially a must-have. Among the 1866 Sales Agents who gave the same assessment, on average, with even a minor increase in the score share for Emotional Self Control, there was a significant increase in Result Orientation. According to this finding, if one person scored 35% on Emotional Self Control, they scored around 40% on Result Orientation. This figure then proportionally rose wherein at a 38% Emotional Self Control score, the average score on Result Orientation surpassed 50%. This proportionally linear growth validates the need for Emotional Self Control in achieving improved business outcomes.
Result Orientation is the strong drive towards target achievement. It is the ability to purposefully create and accomplish goals while also prioritizing, raising achievability standards, and working within timeframes.
This power skill allows the team to keep their eyes on the end goal i.e. target achievement with laser-sharp focus while ensuring top-quality delivery of work. We’ve broken down the importance of this skill in improving Win Rate earlier and how it facilitates a crucial but rather underrated function in business. Unlike other skills that impact Win Rate in sales, Result Orientation is the one that eventually closes the deal.
Nonetheless, both these skills above play out at work uniquely for different kinds of job roles. However, in the case of Sales Agents, they work in tandem. Therefore, it is pertinent to understand why Emotional Self Control leads to a substantial increase in Result Orientation.
Emotional Self Control: Handling irate and upset clients with patience and tact without reacting in the moment
Result Orientation: Changing clients’ perspectives in favor of the business by making them feel heard
Emotional Self Control: Dealing effectively with personal issues that may potentially disrupt performance
Result Orientation: Being sincere in efforts of achieving daily targets that affect overall productivity
Emotional Self Control: Identifying and avoiding situations that may lead to feeling vulnerable unexpectedly
Result Orientation: Handling obstacles preemptively that may hinder their performance outcomes
At the end of the day, the job of a Sales Agent is to bring in more business. Our findings showed that this rests on more than just developing one skill, rather developing skills that correlate to each other and maximize output. Organizations are fast realizing the importance of power skills in improving business performance. However, it is also crucial to rest on the back of solid data to understand which skills work collectively to enhance performance in an actionable way.
Fundamento’s Skill Finder works with organizations to deeply understand the needs of employers and deep-dive into specific job roles to identify Skill Maps and provide contextualized solutions on the back of accurate data.
There’s a new buzzword at work — productivity paranoia.
Just when we saw chatter around quiet quitting die down, research popped up around something that Josh Bersin calls an “organizational design problem”. Microsoft recently released its Work Trend Index for 2022, and everyone is talking about a new phenomenon that highlights the increasing misalignment between employers and employees over employee productivity. This is caused by a disconnect between how much people say they are working and how much leaders believe them. The easiest way to understand this is by seeing the data.
Microsoft’s report surveyed and analyzed data from over 20,000 people across 11 countries. It showed that while 87% of employees said that they were being productive at work, only 12% employers actually believed so. Leaders seemed to have very low confidence in their employees when it came to how much time they were spending on work. In conjunction however, working hours and meetings seemed to have increased by 153% over the last year and globally 53% managers said they were burnt out at work.
So, what’s the missing link? On one hand, employees feel burnt out and working hours have gone up, but on the other, employers don’t look at it as translating into “productivity”. Josh Bersin refers to this as “a problem of organization design, accountability, and focus”.
In fact, Microsoft claims in its report that hybrid working has played a huge factor in this shift. What is interesting to note is that the same report refers to a 2022 Glint survey on how having clarity on work priorities is something that most people said they didn’t have. This is important.
The cumulative trend shows that while managers don’t have confidence in employee productivity, there’s an emergent gap between what employees are doing and what the organization wants them to do. Therefore, the management and employees aren’t aligned and end up being unproductive. This is a simple way to pen down a very complex problem within organizations. At Fundamento, we’ve spent some time digging into what drives efficiency within organizations. In this case, we believe that productivity paranoia emerges from a deep need within an organization for critical power skills that help enhance relationships, strengthen trust and deliver tangible results. In order to deep-dive into this, it is crucial to understand that people strategy plays a huge role in driving productivity and is implemented in different ways within every organization.
If organizations are looking at bridging the gap between management and employees, they need to invest in upskilling their teams specifically on power skills that are relevant to building a more efficient internal working system. Based on the different ways in which productivity paranoia manifests, there are power skills we believe that can transform the way an organization achieves its goals.
Some of the most prominent problems that have emerged from existing research on productivity paranoia are lack of clarity on work priorities, low authenticity and deep trust deficit. On the basis of these factors, the Fundamento team dug deeper to develop a skills outline for eliminating productivity paranoia.
More often than not it has been observed that the root of most internal dissonance is lack of clarity and authenticity between the management and employees. If we double click on productivity paranoia, it stems from a sense of distrust between managers and their team members. This distrust can be addressed by two key skills — Transparency and Inspirational Leadership.
Transparency refers to the ability to maintain honesty, openness, and integrity about emotions, beliefs and ethical principles.
Managers have to ensure that they consciously set the benchmark for open conversations. This begins at the most elementary level of communication:
Inspirational Leadership refers to one’s ability to inspire, influence, and lead by example. This involves creating a shared vision and articulating a mission towards achieving common goals.
It all starts with leadership. Transparency as a power skill is effective in a leadership role only when the leader is also someone who can actively influence and inspire the team positively. Team members often don’t find their managers approachable and most of the recent research on productivity paranoia highlights the absence of this bridge. There are multiple ways in which this plays out at work:
At the end of the day, any team member will not feel connected to their manager unless they feel looked after. Today, most organizations know that in order to increase employee productivity and improve retention, they must invest in the growth of their employees. Most importantly, this investment must come from an understanding of each person’s individual needs. There are two power skills that actively accelerate this process and iron any creases that affect efficiency — Empathy and Developing Others.
Empathy is the emotional ability to understand, share and anticipate the feelings of another.
A pillar on which the concept of productivity paranoia holds ground is that employees believe they’re being very productive and managers fail to differentiate between real productivity and “productivity theater”. To bridge this gap, managers need to genuinely be invested in their teams:
Developing Others is the ability to determine strengths and areas requiring improvement in others and mentoring or coaching them towards enhancing their abilities.
With all the above mentioned power skills, we address the problem of clarity, authenticity and trust. However, this skill particularly aims to address the disconnection that exists between management and employees. It focuses on creating a culture of growth and influence within the organization:
Earlier it was quiet quitting, today it’s productivity paranoia, tomorrow it could be another trend that perceives work from a different lens. However, at the core of all these buzzwords are power skills that if developed can overcome these hurdles. Organizations are fast realizing the importance of these power skills in designing people strategy, and people strategy that’s designed on the back of data on skills exceptionally contributes to transforming business.
In so many conversations that we have with clients, there’s one business metric they all seem to converge at — win rate! The challenge is not merely on how to improve their win rate, but how to do so consistently.
Achieving or surpassing the target win rate is probably one of the most important and relevant metrics in an organization. It is what every other metric rests upon. So, it’s not surprising that companies invest a lot of time and money in ensuring their teams are well-equipped to meet that target. Nonetheless, they often fall short of the mark because the journey to a consistently improving win rate is complex. There isn’t a simple ‘act fast and implement’ formula for it. There are many factors that influence win rate and to expect leaders to address them all at once is not practical.
We’ve found that while most companies have processes in place and intermediate sales training to tackle some of the more obvious reasons for falling win rates, what teams really need are specific power skills that allow them the behavioral scope for performing their jobs well. Each of these skills correlates to a business problem that directly affects the win rate.
To explain this further, we did a deep-dive into the various aspects of a sales journey to identify the most relevant power skills that an organization must build in their sales team so that they can easily glide towards an improved win-rate. Here are some questions that you need to ask as you take the plunge:
More often than not, your sales team is aware of why a prospect could not convert. Therefore, pre-sales is an incredibly layered process that most people do not follow entirely. It requires teams to identify challenges, gaps and threats in their sales journey, gather information about the customer and prepare accordingly. There are two power skills that play an essential role in making this happen: Curiosity, and Planning and Organizing.
Curiosity is defined as the ability to be driven by eagerness, logic and realistic observations to explore and seek out novel information or experiences.
This power skill allows teams to explore information through eagerness and acquire all the necessary information before making a choice. Step one of the sales process relies on this skill as it leads to tangible results.
Planning and Organizing is the ability to decide in advance what needs to be done and set up a systematic plan of action bound by time, objectives, priorities and resources.
This power skill allows teams to overcome obstacles in sales cycles and lead with a plan for all possible situations. This can include an array of possible scenarios and situations that might arise. For teams to beat the biggest roadblock in their sales cycle, i.e. rejection, they need to be prepared for what’s to come.
This might seem simpler than it actually is. Understanding client needs requires more than Curiosity. It needs teams to be able to dig much deeper, make clients feel heard and develop a better understanding of how each client thinks. The power skill that comes into play here is an emotional intelligence trait: Empathy. It’s that step-up that most teams skip in their pursuit of a client.
Empathy is the emotional ability to understand, share and anticipate the feelings of another.
This power skill allows teams to make clients feel heard and put themselves in customers’ shoes. In the absence of this skill, teams are often unable to tap into the exact pain points of the customer, thus failing to offer them the best solution. Empathy is oftentimes a game changer as it plays a big role in establishing long-lasting client relationships.
Every successful sale is made on the back of solid influence. Influencing your customers is usually considered as one of the most important ingredients of sales. However, it is approached in a very fragmented manner. We’ve identified that influence doesn’t work alone but in conjunction with a determination to get the job done. Therefore, the two power skills closely associated with this are: Influencing People and Bias To Action.
Influencing People is the ability to modify and affect a person’s thinking, sentiment, behavior, or general perception toward some object or issue through request, reason, demand or indirect methods.
This power skill is usually the most high priority skill in sales and customer experience teams because it allows teams the ability to expertly guide a buyer towards a favorable decision and change the client’s perception. It usually kicks in at the deciding stage of a sale where the right move can either complete or break the sales cycle.
Bias to Action is the ability to be a self-starter, assess a situation or opportunity, take action without waiting for a command from someone else, and proactively overcome barriers while achieving the desired goal.
The culmination of all of the above power skills is this one skill that can help eliminate loopholes in the process to a large extent. This skill allows teams the ability to single-handedly resolve basic problems, and continuously learn and build upon doing this better.
At the end of the day, the goal that your team is chasing is to meet the target win rate which can only be done if they close maximum sales. The sales cycle can sometimes reach the turning point and collapse. In the face of that, a team needs to remain focused and have a positive outlook. While most people would agree that Resilience is a power skill that plays a big role here, we’ve narrowed down two very critical skills that help close the loop: Result Orientation and Optimism.
Result Orientation is the strong drive towards target achievement. It is the ability to purposefully create and accomplish goals while also prioritizing, raising achievability standards and working within timeframes.
This power skill is largely underrated and taken for granted especially in sales. Therefore, it is a skill that most teams do not fully develop. This skill allows the team to keep their eyes on the end goal i.e. target achievement with laser sharp focus while ensuring top quality delivery of work. This is easier said than done as it involves a lot of underlying internal factors within an organization which can potentially become a big roadblock in sales.
Optimism is the ability to maintain a positive outlook and operate with persistence even in the midst of adversity or suffering from setbacks.
The bitter truth about sales is that despite having done things right, you might face rejection. This power skills allows teams to not give up in the face of rejection and stay hopeful of things working out. It is the last-mile effort that can lead to fulfilling results. The final stage of the sales cycle is where most people give up. Optimism can help your teams give that final push which lands you a win.
Improving your win rate requires an approach that is embedded in an organization’s system. Power skills play a huge role in maximizing team performance and this impacts business metrics dramatically. Investing deeply in upskilling teams on specific power skills to solve for critical metrics is an obvious way forward for ambitious organizations who want to build long term solutions to business problems.
To take actionable steps to improve your win rate, visit Fundamento.
The last two years have seen workplace trends that have lasted longer than what most people had anticipated. A lot of factors led to a change in perceptions and behaviors at work — generational diversity, remote working, talent versus opportunities imbalance and a lot more. However, one of the most prominent trends that’s stayed and taken different forms is the “Great Resignation”, or in simpler words, attrition.
Companies have struggled and continue to do so with retaining employees. The pandemic changed the way we work and now that we’re stepping out of the pandemic, a lot of companies have failed to realize that things aren’t going to go back to what they were before. Not only the way we work changed but the way people associate themselves to work changed. The pandemic led to a wave of layoffs and salary cuts which employers are now looking to deeply compensate in the new world of work. However, this has changed the game in two very significant ways — one, there are more opportunities out there for employees which makes them dominate the market and compensations are higher than ever before which makes retention tougher, two, employees no longer only care about compensation, they want a company to invest in their growth while building a culture that facilitates this.
Attrition is a result of an imbalance between what employees want and what employers think they need.
It is true that the pandemic led companies to be more empathetic towards their employees, like never before. Most organizations have in fact taken major steps towards accelerating growth journeys of employees and investing in their development. However, according to recent research, the top reason for employees leaving a company continues to be professional development.
Read more about how learning and development can enhance productivity at work and in turn impact a company’s bottom line.
There are enough and more statistics out there that show learning and growth opportunities as the number one motivator for employees. LinkedIn’s recent research reflected this and a quick poll Fundamento conducted online substantiated the claim that learning opportunities drive people to work better.
A Gallup study conducted on behalf of Amazon showed that 71% of people felt that their job satisfaction was higher with training and development. It has also come out to be the top reason for why people don’t want to switch jobs and skills training has emerged as one of the main perks younger workers look for in a new job.
There’s been a huge uptake in people enrolling for courses, going above and beyond to educate themselves on newer subjects and consistently upskill themselves to stay relevant in the job market. However, not everyone is okay with doing this in silos. People want employers to be actively involved in this process of upskilling.
In fact, being involved in an employee’s training and development process also allows companies to tap red flags sooner than later. A detailed write-up by Reworked highlighted how if people in a team are more interested in topics like conflict resolution, it could be a sign that there’s discontentment within the team. Therefore, it is crucial that companies not only create a learning environment for their employees, but also actively invest in it and give them the push they need to upskill in areas that might otherwise become reasons for them leaving the company.
The fact of the matter is that attrition as a problem is not new, but if there’s a way to beat it today, companies have to make their employees feel nurtured. The future of work demands learning and growth to become a vital part of a company’s ecosystem in order to develop teams that outperform targets and achieve high performance.
For more on how you can do this efficiently, on the back of data, check out Fundamento.
In a world where Gen Z is redefining workplace culture, there’s higher attrition than ever before. The latest buzzword “quiet quitting” has sparked a massive debate over culture, L&D and taking initiative at the workplace. Under these circumstances, the above statement holds more true than ever. Let’s dig a bit deeper.
For long, creating growth opportunities for employees was seen as a good-to-have, but not a necessity. There’s ample evidence today that learning and development contributes to business outcomes. One of the metrics by which this is measured is attrition. Lower attrition equals more productivity which results in better output and so on. Attrition is a metric that can largely be controlled through targeted investment in people.
Reports put opportunities to learn and grow as the number one driver of a great work culture. This is primarily due to the lack of growth and upskilling opportunities provided to people by their employers. Unfortunately, the onus of upskilling oneself is limited to one’s own investment in themselves. This is reflected in supporting studies that show around 54% of people feel they lack the power skills required to survive the future of work or the “new normal”. Therefore, today’s workforce is more likely to be satisfied in a workplace that invests in their growth. A Better Buys report showed that 92% of employees think having access to professional development is very important or important.
Providing increased learning opportunities to people so that they upskill can help instil a sense of purpose in team members which means they would be more productive and less likely to switch jobs, hence contributing to business success. While quiet quitting as a concept is much under debate, the overarching sentiment lies in an employee losing initiative and the will to go the extra mile. It is usually a result of employees lacking a sense of purpose. Introducing learning initiatives that allow employees to chart out their own growth trajectory, gives them the fuel they need to propel not only their own professional development but the company as a whole.
It was probably in 2020 that for the first time people started paying attention to the reality that was about to hit most organizations — one where many job roles would become insignificant, therefore completely dissolved in the advent of technology and digitally transformed working mechanisms. This was probably accelerated by the pandemic because for the first time people saw a glimpse of what technology brings to the table. However, what many thought was a result of the pandemic was actually hiding in the shadows long before that. The Future of Jobs Report 2020 estimated that by 2025, “85 million jobs might be displaced by a shift in the division of labor between humans and machines.”
This is a reality that people found hard to digest but its roots have spread far and wide in the last two years. Forward thinking organizations have since shifted their focus deeply on building efficient teams and people affected by this trend have started focussing on remaining more relevant by upskilling rigorously. The surge in upskilling and demand for learning and development by employees doesn’t come as a surprise in that case.
In order to build organizations of the future, one can not today run away from transformation in business. This means taking the time to invest in talent that can work with agility, growing and learning in the flow of work. The needle has shifted significantly in this direction. The biggest trend that’s emerged amidst this is that L&D pros have seen a hockey stick growth in their careers. They are currently “in demand”. Just within 2021 and 2022, there’s been a 94% increase in demand for L&D professionals. This indicates a huge shift. In fact, research shows that over 90% of business leaders report that they expect employees to pick up new skills on the job.
L&D pros are today a big part of strategic business discussions because how they equip the workforce with capabilities needed for the future of work, essentially ever-changing and unpredictable, is critical to the pace at which the company grows. However, another thing that’s emerged as a result of this is that while L&D has become front and center, how it is rolled out is not entirely in sync globally.
The window of reskilling has become shorter over the years which means the pace at which an organization changes has increased rapidly. Therefore, in order to build teams that are “transformation-ready”, there needs to be effective upskilling solutions put in place by leaders who can envision the future and are able to equip the organization with the right tools to execute strategies and L&D plans in a way that’s effective. Learning and development directly impacts business — this has come out in different kinds of research done over the years and is something we’ve spoken about at length through previous articles. However, this impact can only happen if L&D interventions are targeted and there is measurable RoI on training at the end of this effort.
Data-driven training is key and Fundamento equips organizations with actionable data on behavioral skills that are critical to the future of work, provides training recommendations on the back of that data and helps them regularly measure RoI on training so they can close the loop and see their efforts play out in the most productive manner.
As we move forward, the role of L&D leaders is going to become more and more critical to how an organization adapts to the changing world of work and will dictate the pace at which the organization grows.
Today, L&D leaders are more in demand than ever before. Of course, a lot of that is due to so much talk around upskilling that it’s become a buzzword in employer branding and talent sourcing. It’s often the first selling point of an organization nowadays that’s also catering to the increasing demands for learning opportunities laid out by employees. This has directly led to increased relevance of L&D leaders and departments in organizations. Most organizations earlier doubled the HR function with L&D as a subset. However, today, there are separate L&D departments in each organization with leaders who deeply specialize in developing talent.
Before we deep-dive into this, let’s leave you with some statistics that were recently published by LinkedIn on the increasing demand for L&D leaders:
There has been a shift in the market and one that’s becoming increasingly prominent. From being a supporting function, L&D as a whole, but more importantly L&D roles are now at the core of what organizations are investing in for growth. The biggest change with regards to this has come in the form of top management giving L&D pros a seat on the table. The realization that’s now set in is that L&D leadership is critical in developing organizational growth strategies — this circles back to how learning is directly linked to business success.
Read more about this below:
medium.com
Head to www.fundamento.ai to know more about how you can transform your business with data-backed upskilling solutions.
Learning is trending.
The way the world perceives upskilling has dramatically evolved in the last couple of years. Remember when the pandemic broke and a lot of very cool universities across the world announced free courses? Yes, our feeds were blown with certifications and people sharing testimonials on how they’ve been utilizing the lockdown to grow and develop their skills. Well, another thing that happened in the midst of that was that people began demanding learning opportunities from their employers. They were no longer able to attend in-person conferences, meetings, networking events and a lot of people felt that was dramatically stunting their growth. Thus, organizations began paying heed to this sudden demand for learning and allocating budgets and time to a segment that was much ignored for a long time — L&D.
In fact, LinkedIn recently released their 2022 Workplace Learning Report which reflected this through data.
These statistics essentially show that organizations are responding to the demands of today’s workforce which deeply values learning. They want an organization to invest in their growth and employers are fast realizing how significantly this factor is impacting hiring and retention. Another LinkedIn survey showed that 7 out of 10 Gen Z are more likely to join a company if they get ample learning opportunities.
More often than not, learning interventions are devised and delivered on the back of limited or no data. This also means that these interventions are extremely standardized and centralized without catering to specific employee needs. One of the most trending forms of upskilling implemented by organizations at the beginning of the pandemic was workshops conducted via webinars. Workshops on wide subjects that ‘might’ have been relevant to ‘most’ employees.
While this is a great step in the right direction, it’s not necessarily something that directly helps businesses because it is being executed blindly. What most companies fail to realize is that if you invest in learning the right way, by basing your interventions on reliable data, it can directly impact business outcomes. The Definitive Guide to Learning: Growth in the Flow of Work, a research study produced by The Josh Bersin Company shows that “effective L&D departments are no longer training functions — they’re growth functions”.
Making data-backed upskilling decisions means you’re not wasting money or time and directly contributing to your business. In fact, a lot of companies invest money in trying to map RoI on learning interventions, and oftentimes even cut L&D budgets due to poor impact metrics. This is largely due to the fact that most interventions are being implemented randomly.
Fundamento helps companies measure and develop teams in power skills and provides them with data-backed training recommendations.
Carpet-bombing L&D initiatives has to stop. The current workforce is very enthusiastic about working in organizations that invest in their personal professional growth. This means understanding their needs and addressing them in a way that propels their career. So, while organizations put aside L&D budgets, it might be pertinent for them to note that using it without really understanding what each employee needs would not reap the results they’re looking for.
As mentioned above, the best way to do this is with data. Measuring teams on power skills can be extremely beneficial in charting out the right learning interventions for them.
Millennials and Gen Z also want their own space and time to upskill and they are extremely vocal about it. Learning allowances are transformative because they allow an employee to chart out their own learning journey. This makes room for on-demand learning where employees can learn in the flow of work, at their own time and pace.
Read more about how learning allowances facilitate on-demand learning.
It’s important that whatever L&D route the organization takes, it seamlessly integrates with the employees’ work and is continuous. A lot of the upskilling initiated by organizations goes unattended because it requires employees to go above and beyond their existing work or is only a one-time activity. Thus, recommendations for training that are given to employees should essentially help them learn in the flow of work, making it more impactful.
There’s a lot more that organizations can do to build better teams and see improvement in business outcomes. We’ll be deconstructing these over the next few weeks.
Meanwhile, visit Fundamento if you’re looking to power up your organization today.